Broker launches business to offer ‘robust’ insurance protection amid pandemic –


Broker launches business to offer ‘robust’ insurance protection amid pandemic –

STATEN ISLAND, N.Y. -- After spending 13 years with Aflac, Anthony A. Libecci, 39, wanted to expand his benefits options to small business owners -- e

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STATEN ISLAND, N.Y. — After spending 13 years with Aflac, Anthony A. Libecci, 39, wanted to expand his benefits options to small business owners — especially after the coronavirus (COVID-19) pandemic caused many entrepreneurs to lose a significant share of revenue.

In January, he launched Benemont Worksite Advisors in Richmond Valley — a brokerage firm that specializes in “voluntary benefits.” Most of Libecci’s clients are small business owners, and he provides benefits packages for individuals as well.

“I wanted to be a source for business owners to look at all the different options in the market. …We can shop the market and compete other carriers against each other to win that company’s business,” he said.

“The voluntary (worksite) benefits space has made many strides, not only in policy designs, but the number of carriers that are in the space. This has widened many opportunities for businesses, small and large, to have major insurance carriers compete for their business. The only way to truly be of value to my clients and broker partners would be to have a carrier-agnostic approach,” Libecci added.


The pandemic brought on the need by employers to have various insurance policies that cover employees who contract COVID-19, Libecci said.

“It is very important to provide benefits packages that are easier to manage and help ease stress for people during the pandemic. While the benefits that actually cover a person in the case of contracting COVID-19 are short-term disability, we also provide hospital indemnity, and critical illness all the way through to life insurance,” he said.

“The short-term is going to ensure they [people sick with COVID-19] can still receive an income while not working if they fall ill from COVID. For instance, a typical hospital plan might cover a substantial deductible amount for hospital admission due to COVID. A good critical illness plan will actually payout 100% in a lump sum if you meet the criteria,” Libecci added.

In addition, life insurance has now become one of the most sought-after benefits packages during the pandemic, he said.

“More and more people are seeing the real value of protecting their families should something unexpected happen to them,” said Libecci.


Libecci expanded from being an Aflac broker to now working with more than 30 insurance benefits carriers to offer his clients the most viable options.

“Now, more than ever, businesses and their employees need access to more robust benefits packages. The only way to be sure we are providing the most protection and value available is to work with 30+ benefits carriers and understand the nuances of each,” he said. “Then we can sort out ideal packages for our clients and know where they fit in per industry, based on demographics, and the type of company culture they have.”

In addition to finding the policy that best suits a client’s needs, Libecci said he offers an array of other services, from human resource technology to marketing assistance for customers.

“We are no longer in the days of cookie-cutter voluntary benefits programs. After we have chosen the right carrier for the firms’ needs, we also look at the ability to offer free technology to these firms, which are benefits administration platforms or HRIS [Human Resource Management Systems],” said Libecci.

“We administer a full-service marketing, educational and enrollment campaign in order to educate the employees on the value and particulars that their benefits package now offers them,” he said.


Address: 6939 Amboy Rd.


New Businesses in Focus is a weekly column that relates the stories of new Staten Island businesses owners.

If you have a new business on Staten Island, e-mail

Tracey Porpora is the business writer and Sunday manager for Island Advance.


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