Owner and designer, Daniel Johnson, says it's been a ride. Johnson came to Rochester and started doing pop-ups last year out o
Owner and designer, Daniel Johnson, says it’s been a ride.
Johnson came to Rochester and started doing pop-ups last year out of the trunk of his car.
“Then we ended up here in the pop-up area (in Apache Mall) this time last year,” Johnson said.
The main location in Apache Mall opened last October and another store in the Mall of America opened in April.
“It’s kind of crazy but the pandemic is what made us,” Johnson said.
Although Levels House of Hoodies is known for its hoodies, Johnson says it’s “not just hoodies at all. We have everything from socks to cross body bags, hats, t-shirts, jeans, sweatsuits, shorts, just a little of everything, you know.”
The business started with Johnson and his nephew and has grown into ten team members between the Rochester and Minneapolis locations.
“It’s really surreal, you know. Believe me, I had no idea that it would have us in two retail malls in less than a year from losing it,” Johnson said.
But Johnson says what has kept business growing is the outpouring of support from the community.
“It’s just oh my God. There’s just not enough I can do to repay the community so I’m just going to keep trying until I feel like I have,” he said. “It’s people that come through here that really probably not even trying to shop but they know our story and they just want to support us and just see us get off the ground.”
Johnson has been giving back to the community since they have given him so much.
Levels House of Hoodies will be launching a website as well so people outside of Minnesota can shop.
“It just lets me know now that you know there’s a plan for everything and there’s a bright side to everything. We’re definitely enjoying the bright side right now,” Johnson said, after all of the darkness.
Levels House of Hoodies is doing community appreciation events until Sunday celebrating the one-year anniversary of the store in Apache Mall. This includes a drawing for a $500 shopping spree.