Grand opening of local fashion business to take place Saturday afternoon at Dayton Mall – WHIO Radio

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Grand opening of local fashion business to take place Saturday afternoon at Dayton Mall – WHIO Radio

DAYTON — A new business supporting emerging fashion designers is having its grand opening at the Dayton Mall Saturday at 1 p.m.Dayton Emerging Fashion

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DAYTON — A new business supporting emerging fashion designers is having its grand opening at the Dayton Mall Saturday at 1 p.m.

Dayton Emerging Fashion Incubator (DE-FI), is the first fashion design, modeling and business co-working space in the area, said Caressa Brown, owner and founder of DE-FI.

Brown is a former model and Dayton native. She sits on the advisory board for Hocking College’s new Fashion Design Program and has worked in Higher Education for the past decade including Clark State, Sinclair, Wright State and OSU.

Once the items are designed and created at DE-FI, they will be displayed in Dayton Threads, a unique retail boutique and showroom promoting the fashion and design talents locally and from around the country, stated a media release.

“Our guests are always changing and evolving, and at Dayton Mall, we want to be able to offer them today’s top trends and shopping destinations,” said Dave Dubber, General Manager of Dayton Mall.

“We are so excited to welcome something so unique as DE-FI; the only one of its kind in the entire area.”

Brown’s vision for DE-FI includes three phases.

“The House of (DE-FI)ance space is what I like to call Phase I, where the networking, training, professional development and business takes place,” she said.

“Phase II is where designers can have their product micro-manufactured or prototyped. We have a designer studio for designers to work on their trade and meet with clients. We are also creating a sound studio in the back space of Phase II where designers can work with musicians to create runway music for their shows.”

“Phase III is the retail space of Dayton Threads and represents the finished product. You’ve done the work in Phase I, you had your product produced in Phase II, and Phase III is where you’ll sell your work. Ideally, the customer that shops at Dayton Threads is planning ahead for travel or a special occasion.”

The grand opening will include a ribbon cutting. Guests are invited to demonstrations and tours throughout the day.

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