The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $13
The average iPhone user spent 38 percent more in 2020 on premium apps and in-app purchases than the year before, reaching a total average spend of $138 per iPhone in the United States, according to new research conducted by Sensor Tower.
2020 was a record year for App Store spending, with more than ever being spent per iPhone user. Although App Store sales grew by 42 percent in 2016, the 38 percent growth in 2020 significantly exceeds the 27 percent year-on-year increase seen between 2018 and 2019 when it rose from $79 to $100.
In particular, per-device spending on mobile games saw explosive growth in 2020, jumping from $53.80 in 2019 to $76.80 for year-on-year growth of 43 percent. The biggest source of spending on mobile games was in the Puzzle category, which includes games like Candy Crush Saga and Gardenscapes.
In addition to mobile games, per-iPhone spending in the Entertainment category boomed, reaching $10.20, which is an increase of 26 percent over the $8.10 spent in 2019.
This large increase in consumer spending per iPhone mirrored overall global trends, which saw consumers spending more overall last year as they turned to their mobile devices during the global health crisis. Average consumer spending on apps per iPhone in the U.S. has grown markedly each year by at least 20 percent, but it is yet to be seen if the trend will continue into 2021.
Tuesday March 30, 2021 12:30 pm PDT by Juli Clover
A scam bitcoin app that was designed to look like a genuine app was accepted by Apple’s App Store review team and ended up costing iPhone user Phillipe Christodoulou 17.1 bitcoin, or upwards of $600,000 at the time of the theft, reports The Washington Post.
Christodoulou wanted to check on his bitcoin balance back in February, and searched Apple’s App Store for “Trezor,” the company that…
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SellCell’s survey examined the brand loyalty of five major smartphone makers, the preferred brand of choice for switchers, factors affecting brand loyalty and brand switching, and the most and least popular flagship smartphones based on the answers of 5,000 U.S.-based smartphone users. …
Wednesday March 31, 2021 10:22 am PDT by Juli Clover
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Tuesday March 30, 2021 12:35 am PDT by Sami Fathi
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From today’s report:
Apple has already booked the initial capacity of TSMC’s N4 for its new-generation Mac series, the sources indicated. Apple has also contracted TSMC to make its…
Wednesday March 31, 2021 12:09 pm PDT by Sami Fathi
Apple today added the late 2012 13-inch MacBook Pro, the first 13-inch MacBook Pro to ship with a Retina display, to its list of obsolete products.
Apple first introduced the Retina display in its Mac lineup with the 15-inch MacBook Pro released in mid-2012. In October of that year, Apple updated the 13-inch MacBook Pro with a Retina display, flash storage, and upgraded processors.
Tuesday March 30, 2021 6:08 am PDT by Juli Clover
Apple today confirmed that its 32nd annual Worldwide Developers Conference will again be a digital-only event with no in-person gathering due to the ongoing public health crisis. As with last year’s event, WWDC 2021 will be held online from June 7-11. Prior to 2020, Apple hosted WWDC at the McEnery Convention Center in San Jose, California, but at the current time, it is not safe for…
Wednesday March 31, 2021 1:33 am PDT by Sami Fathi
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In an investors note obtained by MacRumors, focused mainly on developments and changes within Apple’s supply chain,…
Apple may discontinue the 13.3-inch high-end MacBook Pro, following rumors that the machine will be replaced with a redesigned 14-inch model later this year.
While Apple appears to be committed to the 13.3-inch MacBook Pro for the time being as an entry-level model, having updated it with an M1 Apple silicon chip in November, the high-end 13.3-inch MacBook Pro has not been updated since May…